Client: Murtagh Properties
Role: Art Director/Photographer
Years: 9
Murtagh Properties is one of the leading real estate teams in the DC-Metro area. Piers Lamb worked with them as their exclusive art director and photographer for 9 years and still currently shoots for their agents on a regular basis.
As their Art Director, Piers created the team’s branding materials (listing presentations, logos, letterhead, business cards and fact sheets). He also worked on advertising campaigns and direct marketing blasts.
Branded Success: Bridging the Brokerage-Agent Divide
Through Photography and Design
Murtagh Properties Marketing Advantage
Listing presentation for marketing samples,
11x17 book.
This marketing piece covered the breadth of the Murtagh team’s marketing collateral, illustrating their process for marketing a listing from custom postcards, email blasts, home fact sheets, and ads in local periodicals.
All of their work would be printed in-house on
2- Konica Milolta C 1060.
Listing presentation for team, Who We Are
(11x17 book).
The Murtagh team’s second book was created for new listing acquisition. This piece covered the team; who they are, what services were provided (including marketing plan and testimonials).
This piece would be shown with actual fact sheets, postcards and advertisements featuring the client’s property.
Postcard mailers
Area Maps
Fact Sheets
Studio photography of the team kept them up-to-date
Examples of how the Murtagh Properties team used the studio photos in their day-to-day collateral.
